San Francisco,CA (PRWEB) October 07, 2013

XBOSoft CEO, Philip Lew Speaks on Improving Mobile User Experience at PNSQC 2013

XBOSoft’s CEO, Dr. Philip Lew has been invited to speak on his mobile user experience research at the Pacific Northwest Software Quality Conference 2013 (PNSQC) in Portland, Oregon. This 3-day event features senior software quality experts from leading companies including Intel, McAfee, and Microsoft.

In his opening day session at 9 a.m. PDT, Lew will present “Understanding and Improving Mobile User Experience” drawing on his experience of overseeing the evaluation and improvement of clients’ mobile applications. The presentation, based on joint research with the National University of La Pampa, Argentina, utilizes the rich analytical expertise of Dr. Luis Olsina.

Dr. Lew summarized key points in the research, “With many start-up companies now taking a mobile-first or even a mobile-only strategy, mobile user experience has become a make or break factor in meeting their business objectives. The design and evaluation of web applications cannot account for the particular features and usage contexts of mobile applications. Characteristics such as multi-touch gestures, button size, and widget usage have a magnified impact on task completion rates. “

Under the direction of CEO Philip Lew, XBOSoft revenues have increased for the past six years and are on track for another year of growth. The company has seen substantial revenue increases since moving toward providing software quality consulting services to complement its software testing services.

About the Pacific Northwest Software Quality Conference ( Oct 14-16, 2013 )

PNSQC was founded in 1982 as a non-profit Oregon corporation. PNSQC’s mission is to enable knowledge exchange to produce higher quality software. PNSCQ seeks to increase the awareness of the importance of software quality and to promote software quality by providing education and opportunities for information exchange within the software community. PNSQC provides opportunities to demonstrate, teach and exchange ideas on both proven and leading edge software quality practices.

Follow on Twitter: @XBOSoft #XBOSoftevent

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