Founded in 1990, Fluid provides interactive merchandising software, custom design and development, and strategic consulting to retailers and branded manufacturers. Fluid helps its clients use their online presence as a competitive advantage to increase not only online but also offline sales, and build brand loyalty. In May 2018, it joined forces with Astound Commerce to form the largest independent digital commerce agency.
By blending e-commerce expertise, enterprise-class engineering, award-winning creativity, and best-of-breed software, Fluid offers innovative and creative thinking of boutique design agencies, as well as the resources and stability of a larger firm. This allows Fluid to deliver differentiated solutions that are also reliable, scalable, and extensible.
Fluid’s interactive merchandising software, Fluid Retail, was a set of tools and control panels that designed to help e-commerce merchandisers control their site, automate routine tasks, and employ both the art and science of merchandising to manage and optimize conversions.