Retail and Ecommerce: Digital Transformation and What It Means For Software QA
Digital transformation is a big idea and means many things; one industry that has been most affected is retail. Many consumers prefer to shop online instead of visiting retail storefronts. Gone are the days when shopping entailed going to the mall to check out different stores, compare products, finalize the purchases and go home with an armful of shopping bags.
While the customer journey continues to get easier, it also continues to grow in complexity. To succeed, online retailers will have to shift focus from pure retailing and become more like a software company focused on retail. This is a real paradigm shift. The business must not only manage the physical side (such as design, production, and inventory of merchandise plus its associated quality assurance), but also the development and QA of the software that is driving and supporting the online presence and transactions.
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