In my last keynote at the Practical Software Quality and Testing Conference in San Diego, I gave a talk on IOT and Quality Challenges. One of the metaphors that I used was how the Cambrian Period compared to the today's era with IOT. During the Cambrian period, there was an explosion of various life forms. And with IOT, I think the same is happening as well, with the right conditions for IOT including power, processors, networking technologies and cloud storage, the conditions are perfect to spawn an explosion of life. In my tutorial the following day after the keynote, I presented: Mobile UX, The New Storefront. One section of the tutorial was focused on how you can enhance User Experience through choice of color. We discussed that the choice of colors can be very strategic.
How to Enhance User Experience Via Color Contrast
- Who's your favorite football team? Look at their uniforms. Some that come to mind are the Minnesota Vikings and Denver Broncos, or my favorite, The Washington Redskins. Notice their use of contrast via colors that are opposite each other on the color wheel. This makes it easy to pick them out on the field and pleasing to the eye. But for your website or company's mobile app, it means visibility and reducing errors. If your users can see buttons and icons more easily, they're less prone to make mistakes.