Usability Testing Services
Digital transformation has shifted the focus of application development — usability and user experience (UX) now plays a critical role in the success or failure of your mobile app. What exactly is UX? Why is it important? How do you measure it to achieve actionable results? Let’s dig in.
Usability – It’s About the User
Users have little patience for poorly designed mobile apps: Recent data shows that 80 percent of customers delete apps that don’t meet expectations.
UX forms the core of these expectations and their outcome. Simply put, it’s everything that happens when users interact with your applications. This includes how apps look, how they perform, if features and services work like they’re supposed to, and how long the app takes to load content. User experience also covers more subjective measures such as how users “feel” about your application and its performance. Application UX testing is designed to measure both specific outcomes and user impressions to deliver valuable feedback about your application before it goes live.
Why App UX Testing?
Why bother with user experience testing? Since end-users are your target market, why not simply release your app and then make improvements based on feedback in the wild?
As noted above, just 20 percent of customers will keep using apps that don’t immediately meet their expectations. More worrisome is the fact that many of these users won’t provide any feedback before deleting your app, leaving you with minimal data to start making improvements. Even if you’re able to address consistent issues — such as speed, ease of use or overall appearance — users aren’t waiting for your app to make a comeback. Instead, they’ve downloaded software from competitors that got it right the first time.
In addition, user experience testing can help identify critical flaws in your application that may have been overlooked during regular evaluations. Why? Because users interact with applications in unexpected ways. While IT teams typically follow specific procedures to address common failure points and replicate behaviors, end users aren’t bound by any such rules and are a great way to gauge the ability of your app to handle real-life, day-to-day expectations and demands.
Complete UX Testing Services
It’s one thing to know you need user experience testing, it’s another to effectively implement it. At XBOSoft, we offer complete UX testing services, including:
Usability surveys: We work with you to create custom user scenarios, and then apply our usability criteria matrix to tailor a usability survey. With a targeted user group, we analyze the results and highlight areas for improvement.
Usability evaluation: Our UX experts evaluate your application’s usability by applying your selected criteria according to your industry domain and usability goals. Usability metrics are generated and indicators are applied to evaluate your application’s usability.
Usability logging: XBOSoft has developed a unique method to gather end-user activity data and then analyze user behavior using key usability metrics according to your criteria. Usability metrics are then collected over time to create benchmarks — standards of performance and functionality that are essential for your app to succeed in the mobile marketplace.
UX and XBOSoft
Usability and user experience (UX) are critical in the user acceptance of any software application — rigorous and reliable testing is essential to ensure your UX meets consumer expectations.
At XBOSoft, we offer the critical combination of industry expertise and custom-built user experience evaluation criteria database to systematically categorize criteria according to specific usability requirements. In addition, our testing services are designed to meet your specific application needs and deliver ideal outcomes for your business objectives.
Your app is your first impression. Get it right and customers will use it, positively review it and even recommend it to friends. Take a pass on UX testing, meanwhile, and your app is just one more that couldn’t make it in a tough market. Don’t release an app that no one can intuitively figure out how to use. Instead, create a user experience that leaves a positive, lasting impact.
Next step? Take advantage of XBOSoft’s user experience testing services to ensure that your application delivers business value and maximizes user satisfaction. Get in touch and discover how we can help.